Douglas A. Struyk, CPA LNHA, Chief Executive Officer
Douglas A. Struyk is the CEO of The Cliffs at Eagle Rock. Mr. Struyk previously served as President and Chief Executive Officer of Christian Health, a multi-site, faith-based organization founded in 1911, where he dedicated 34 years of service (1990–2024). He retired from that role on December 31, 2024, and now holds the title of CEO Emeritus. Located in northern New Jersey, Christian Health offers a comprehensive array of senior living, short-term rehabilitation, and behavioral health services across four campus locations, including assisted living communities.
"I am blessed to serve alongside a very dedicated team here at The Cliffs. The Board of Trustees and staff have established an outstanding reputation for excellence and Christian compassion. We are all driven to provide a supportive and caring environment for the older adults we serve."
Mr. Struyk brings a wealth of leadership experience from his extensive professional and public service background, including:
Chair and board member (2005-present), NJ Nursing Home Administrators’ Licensing Board.
Treasurer (2023-present) and board member, Reformed Benefit Association in Grand Rapids, Michigan.
Chair, NJ Task Force on Long-term Care Quality and Safety (2021-2024), established by NJ Governor Murphy and the NJ legislature to issue recommendations on improving the quality and safety of the state’s long-term care system.
Member (2021-2023), American Hospital Association’s Regional Policy Board.
Vice Chair and board member (2006-2010 and 2018-2022), Reformed Church in America’s Board of Benefit Services.
Board Chair and member (2012-2021), NJ Hospital Association – the first to ever hold the Board Chair role that was not an acute care hospital CEO.
Treasurer and board member (2007-2013), Western Theological Seminary in Holland, Michigan.
Treasurer and board member (2007-2012), LeadingAge National.
Board Chair and board member (2000-2011), LeadingAge NJ/Delaware.
Federal Medicaid Advisory Commission member (2006-2007), via appointment from U.S. Health and Human Services (HHS) Secretary Michael O. Leavitt.
Commissioner (2000-2003), Bergen County Improvement Authority.
Mr. Struyk’s decades of leadership and advocacy in healthcare and long-term services and supports will be instrumental in advancing the mission of The Baptist Home Society of New Jersey.
Leni de Guzman, Licensed Administrator
Leni’s career path leading to The Cliffs began with a Bachelor’s Degree in Accounting, a Master’s Degree in Business Administration and a Certified Assisted Living Administrator. Leni began working at The Baptist Home in Newark in 2003, serving as the Bookkeeper for 2 years. When the Cliffs opened in 2005, Leni joined The Cliff’s family as the Business Office Manager and was soon promoted to Administrator January 1,2009.
Leni’s strong devotion to The Cliffs along with her oversight and fine leadership of staff have guided The Cliffs in achieving excellence in all aspects of caring for the elderly. During her tenure, The Cliffs has received numerous industry awards, including Advanced Standing Status and The Caring Star, Award.
“I believe in living by The Cliff’s Mission Statement, by providing the highest level of care to our residents and their families and by giving genuine dignity and respect to the elderly throughout the aging process.” Leni lives in West Orange, is an active member of the American College of Health Care Administrator’s NJ Chapter.
Charlotte Crosswell, Assistant Administrator
The sense of “family” at The Cliffs is largely fueled by Charlotte’s relentless determination to ensure that each resident feels part of the Cliff’s Community. As an integral member of our management team, she sees the nurturing of staff and residents as a fundamental priority.
Charlotte educational background includes a B.A.in English Literature with Philosophy Honors along with graduate studies in Creative Writing. In 2004, she brought her marketing and advertising expertise to The Cliffs to help lay the groundwork of introducing The Cliffs at Eagle Rock to faith based communities and social providers prior to opening its doors.
Since then, Charlotte has been instrumental in building a thriving community of residents who enjoy calling The Cliffs their home.
In 2009, Charlotte earned the CALA license and was promoted to Assistant Administrator. In 2011, she completed her training as a Certified Dementia Practitioner and in 2012 became an active member of American College of Health Care Administration’s New Jersey Chapter. “We like to think of ourselves here as a family of friends, and we are all committed to going the extra mile for both!”
John de Guzman, BSN RN, Director of Nursing
John De Guzman began his journey at The Cliffs at Eagle Rock in 2009 at the age of 19, starting as a companion to a beloved couple. His passion for elder care was evident at an early age, which led him to pursue further certifications and licensure. He earned credentials as a Certified Home Health Aide, Certified Medication Aide, Licensed Practical Nurse, and ultimately, Registered Nurse in 2017.
For nine dedicated years, John served as a compassionate and reliable member of the nursing team at The Cliffs. However, when a suitable RN position was unavailable, he ventured beyond the community to continue growing professionally. Over the next six years, John worked as a Home Health Case Manager/Preceptor, Clinical Coordinator for Home Health/Hospice at VNA St. Barnabas, and later relocated to Texas in 2022, where he served as a Hospice Case Manager, then eventually
became a Director of Nursing - Hospice in 2024.
Recognizing his unwavering dedication and deep-rooted connection to the community, The Cliffs' management reached out to John in March 2025. John made the heartfelt decision to return.
Now back at The Cliffs, his "first love" in the nursing profession, John brings not only a wealth of experience but also a renewed sense of purpose. He is proud to serve in the community that gave him his start and is committed to upholding and advancing the Mission Statement of The Baptist Home Society of New Jersey.
Lee Whitaker, Director of Food Services
Lee has been a professional in the food industry since 1995, starting as a cook and soon being promoted to Sous Chef because of his flair for preparing international cuisine. As Lee’s career advanced, and he received his Culinary Arts and Dietary Management Certificate along with State Certification.
Lee joined The Cliffs and was promoted to Director of Food Services in 2006. His passion for food service excellence and his talented culinary team have made a difference at The Cliffs with his many creative additions to the residents dining experiences; including International Food Week, family Bar-be-Ques in the Cliff’s Courtyard, Bistro Night, and Saturday Brunch with the Resident’s family,
It is evident that Lee’s energetic spirit for food has made a difference in the lives of the residents at The Cliffs. Lee’s motto is “Compassion and Team Work is the recipe for all success.”
Marvin Del Rosario, Director of Business Administration & Environmental Services
With more than 15 years of service at The Cliffs, Marvin has been a tremendous asset to The Cliffs. In 2008, Marvin joined The Cliffs team as a bookkeeper. With his diligence and passion for learning, he was soon promoted to Business Office Manager, overseeing the daily operations on the business side of the organization.
As a busybody, Marvin likes to tackle many tasks to break his routine desk work. Throughout the years, he has assisted and worked closely with the former Director of Environmental Services, Mark Rivera. When Mark retired in 2020, he assumed the Directorial position for the Environmental Services department. Marvin’s academic background in Engineering and experience in I.T. fuels his problem-solving attitude. That mindset along with his passion for learning ways to improve the facility sets a standard that makes The Cliffs a safe and comfortable home for the residents. “The Cliffs isn’t just a workplace; it is my second home.”
Monica Brooks, Activities Director
The Cliffs resident social life is busy and colorful. Thanks to the hard work and dedication of Monica, who draws out the monthly activities’ calendars of the Assisted Living and Haven side of The Cliffs. Each activity is carefully and thoughtfully planned out to cater to residents’ needs and wants. Monica enjoys providing fun, stimulating, and educational activities to residents to promote physical and brain health.
Monica’s journey began in 2003, when her grandfather was diagnosed with Alzheimer’s. It was then that she took a step to gain a better perspective on dementia. Her initiative to learn led to taking courses about dementia, which ignited her passion. Throughout her 25 years of experience in LTC, 17 of those at The Cliffs, Monica became a member of the Alzheimer’s Association Advocacy and holds a certification in the following areas: Certified Dementia Care Practitioner, Certified Dementia Advanced Care Practitioner, and Certified MEPAP for Activity Professionals. Monica also completed training in Behaviors in LTC and Master Training Teamsteps. Monica continues to educate herself with modern ways on how to cater to our residents needs through Activities Professionals Continuing Education. For Monica, her work at The Cliffs is fueled by her love for the residents and is shown through her ways of creating a therapeutic environment for them. As she put it, “The Cliffs is my home, and the residents are my family.”